About Boardtide
Meet the founder
Hi, I'm John.
Boardtide started when I helped my dad launch an AI receptionist business after he retired.
The technology wasn't the challenge.
Helping people understand why they should care was.
Since then I've spoken to hundreds of business leaders and AI founders.
The pattern is always the same. Great businesses.
Weak messaging.
Boardtide exists to fix that.
What we believe
AI doesn't have a technology problem.
It has a messaging problem. Business leaders don't wake up looking for AI. They wake up trying to reduce costs, improve customer service, grow revenue and save time. The firms winning today don't start by talking about AI. They start by talking about business. That's what we help our clients do.
Who we work with
Who we work with
Founder-led AI consulting firms.
Usually between 2 and 50 people.
Already delivering great work.
Ready to build a pipeline that doesn't rely on referrals.
How we work
How we work
No jargon.
No generic templates.
No AI-written nonsense.
Just clear messaging, honest advice and practical ideas that help you win more business.